About
Senior Product Manager with over a decade of experience building and scaling B2B SaaS and connected platform products across EMEA and the US.
I lead end-to-end product ownership — from opportunity discovery and roadmap definition through UX alignment, global launch, and post-launch optimisation — ensuring products deliver measurable customer and commercial impact.
My experience spans platform-enabled hardware and SaaS ecosystems, with direct ownership of software products including remote management solutions and AI-enabled workflow capabilities. I operate at the intersection of product strategy, engineering collaboration, and go-to-market execution, translating complex technical capabilities into scalable, market-ready solutions.
Alongside my primary product leadership role, I design and deploy AI-enabled SaaS applications through an independent product studio. This includes building LLM-powered systems that ingest structured and unstructured data to generate reliable, decision-ready outputs. Through this hands-on work, I deepen my expertise in applied AI system design, retrieval-augmented generation, output validation, and the practical trade-offs between flexibility, determinism, and reliability.
I am particularly motivated by AI-native and platform-driven products where roadmap decisions directly influence adoption, user trust, and long-term business performance.
- 13+ Years Experience
- 7+ Products Launched
- 1.2k+ Followers
Experience
EMEA Business Manager (Senior Product Manager – SaaS & Platform Strategy)
Optoma | Feb 2022 – Present | Hemel Hempstead, England
Driving the commercial success of display products across the UK & EMEA, leading GTM execution for interactive & LCD signage solutions.
- Drove commercial performance and lifecycle management for EMEA display products.
- Delivered seven major product launches with aligned GTM and sales enablement.
- Created clear product narratives that improved market differentiation.
- Supported EMEA leadership with insights for business reviews and strategy.
- Coordinated pricing, positioning, and portfolio alignment across Europe.
- Led commercial strategy for Optoma's SaaS platform, enhancing adoption and partner readiness.
Partner Business Manager
HP | Nov 2020 – Jan 2022 | United Kingdom
Delivered 61% YoY revenue growth ($7.6M to $12.3M) through strategic GTM planning, channel enablement, and performance tracking across the UK & Ireland.
- Expanded reseller network and improved market coverage with focused partner growth strategies.
- Secured high-value partner deals, strengthening HP's position in enterprise and mid-market segments.
- Delivered partner training and sales enablement to accelerate pipeline and boost reseller capability.
Channel Development Specialist
HP | May 2020 – Nov 2020 | United Kingdom
Built strategic partner relations to drive market share and business revenue across UK channel sites.
- Implemented business reviews, rebate compliance processes, and marketing strategies to enhance partner performance.
- Managed partner relationships, ensuring rebate compliance, reporting accuracy, and operational efficiency.
- Collaborated with the top five channel partners, providing technical consultation and GTM alignment at senior management level.
Workstation Specialist
HP | Jun 2018 – May 2020 | United Kingdom
Drove UK market growth for HP's Workstation and Visual Computing portfolio across mid-market and SMB sectors.
- Presented end-to-end workstation solutions to CTO/CIO-level clients, connecting product capability to business impact.
- Trained and coached sales teams, improving technical proficiency and confidence, resulting in measurable uplift in sales performance.
Microsoft Territory Manager
McCurrach Technology (Microsoft) | Jul 2012 – Dec 2016 | London, United Kingdom
Managed a designated retail territory, leading account visits and business development with store leadership teams.
- Drove in-store sales performance through data analysis, insights delivery, and targeted action plans.
- Delivered face-to-face and group product training, elevating staff capability and Microsoft product advocacy.
- Identified and executed opportunities for improved brand visibility, merchandising, and product placement.
- Provided weekly market insights and competitive intelligence to support national Microsoft strategy.
Projects
JamJar Pro
JamJar Pro is a multi-tenant SaaS platform designed to centralise gig management, financial tracking, and operational workflows for independent musicians. The system incorporates structured data modelling and AI-assisted workflows to improve operational clarity and decision-making.
Tags: AI, SaaS, LLM, Workflow Automation
Visit JamJar Pro
The Still App
AI-enabled behavioural support companion designed to provide real-time guidance during socially demanding moments. The system adapts responses based on structured onboarding inputs, delivering context-sensitive prompts tailored to different social energy profiles.
Tags: AI, Behavioural UX, Conversational Design, Contextual Guidance
Visit The Still App
Testimonials
"Gordon brought professionalism and expertise to his role at HP, helping us build on pipeline and plan strategically for future quarters. It was a pleasure working with him!"
— Kate Cody-Heath, Channel Marketing Manager, HP
"It has been a pleasure working with Gordon during his time at HP, he was always very professional in his approach to his work, whilst always helpful and ready to assist. He understands business drivers, market strategies, has a keen ear for client needs and how to deliver them. I would recommend Gordon to anyone."
— Oliver Knapp, Sales Manager, Escape Technology
"It was a pleasure working with Gordon, very professional and proactive when working as a team member to support internally. Wishing you all the best."
— Brandon Davies, Senior Account Executive, Medium Business
"Worked with Gordon for a number of years now, specifically focussing on the education sector. Great in front of customers, always takes the time to listen, follows up on actions and definitely a good team mate to have."
— Alexander Brazill, Public Sector Account Manager, HP (NHS, Healthcare and Blue Light)
"As someone that has had the pleasure of working alongside Gordon throughout my time at HP Inc, it has been great to see how he has adapted to trying new things, new roles and working within new teams. Gordon has always been keen to succeed and showed this with his desire to help and support in all areas of the business. Gordon is quick to build rapport with everyone he meets."
— Dan Smith, HP Workstation Channel Manager, HP Inc UK & I